Located in the heart of Atwater Village, Los Angeles, This or Die Salon blends refined technique with unapologetic edge.
A tailored cut that keeps its shape long after you leave the chair.
A tailored cut that keeps its shape long after you leave the chair.
Custom color formulations that enhance natural tones and add depth and movement while complementing your skin tone and personal style.
Custom color formulations that enhance natural tones and add depth and movement while complementing your skin tone and personal style.
Hand-painted highlights that create soft, natural-looking brightness with seamless dimension and a low-maintenance grow-out.
Hand-painted highlights that create soft, natural-looking brightness with seamless dimension and a low-maintenance grow-out.
Professional styling that adds smooth volume, movement, and shine for a polished look that lasts beyond the salon chair.
Professional styling that adds smooth volume, movement, and shine for a polished look that lasts beyond the salon chair.
Wedding and event styling designed to complement your overall look while staying flawless from the ceremony through the celebration.
Wedding and event styling designed to complement your overall look while staying flawless from the ceremony through the celebration.
Keratin and restorative treatments that reduce frizz, strengthen hair, and improve manageability while maintaining natural movement and shine.
Keratin and restorative treatments that reduce frizz, strengthen hair, and improve manageability while maintaining natural movement and shine.
Every look at This or Die is crafted with precision, artistry, and attitude—designed to enhance your natural features while expressing your personal style.
At This or Die, great hair isn’t just a service—it’s a statement.
Bold, expressive color transformations designed to bring personality, depth, and vibrancy to your look while maintaining healthy, dimensional hair.
Modern haircuts shaped around your face, texture, and natural movement to create structure, balance, and effortless everyday styling.
Rich, multi-tonal color techniques that add depth, brightness, and natural movement while complementing your skin tone and personal style.
Soft waves, smooth finishes, and polished blowouts that enhance your cut and color while giving your hair movement, shine, and confidence.
At This Or Die, every story deserves to be seen through the right cut. Let’s collaborate to capture your personality, passion, and moments that matter most.
Elizabeth K.
I just can't say enough about this salon! Just great vibes, good hair and in Atwater village so I can grab a yummy treat or coffee afterwards. Vanessa the owner is so kind, I've been seeing her for years now. I recommend this spot if you like fun and funky style!
Vanessa is a true artist and has taken my hair from a short assymetrical haircut to a wavy shoulder length Bob. She reminds me not to fight my natural hair texture and she knows how to cut it, (which is a rarity!) I love my new cut!! Plus she can manage my stubborn grey Puerto Rican roots!! I can't recommend her highly enough!!
Finding Vanessa has totally turned my hair around. I was suffering from heat damage and thinning hair, and she helped me change some of the products I use, as well as recommend in-salon treatments to help slowly get it back to healthy. She is fantastic at cutting, and knowledgeable of current trends and techniques. Her salon is clean, hip, and convenient. I love my neighborhood stylist and am grateful to have found her!
Yes. For major color changes, balayage, blonding, or corrective color, we recommend a consultation to evaluate your hair’s condition, previous treatments, and the result you’re looking for.
Balayage appointments typically take between 2.5 to 4 hours depending on hair length, density, and the level of lightening required.
Most clients benefit from a trim every 6–8 weeks to maintain shape, prevent split ends, and keep hair looking healthy.
A professional blowout usually lasts 2–4 days, depending on hair type, humidity, and how the hair is maintained at home.
Yes. We offer keratin smoothing treatments, hair botox/anti-frizz treatments, deep conditioning, and detox treatments to restore shine and manageability.
Arrive with clean, dry hair for haircut appointments unless otherwise instructed. For color services, hair should generally be unwashed for 24–48 hours unless directed otherwise.
Yes. We provide bridal hair and special event styling, including updos, waves, and polished looks designed to last throughout your event.
We accept Cash, Apple Pay, Venmo, and Zelle.