Cut for the hair you actually have
Face shape, skin tone, texture, and how much time you really have in the morning. The goal is a look that is technically precise and effortlessly chic — and that you can recreate yourself on a Tuesday.
The work
We pride ourselves on stylists who keep pushing what they can do with hair design and color. Every cut and every color is applied for the individual — we are building a custom look for you, not fitting you into a template.
The looks we like best are modern, have real movement, and are easy to recreate at home. Sophisticated without being fussy. Precise without being stiff.
Located in the heart of Atwater Village, This Or Die has stood out amongst the rest since 2008.
Sustainable products
We carry products that are good for your hair and for the environment. Nothing on our shelf is there because a distributor pushed it.
A room with a personality
Modern-elegant, clean and custom, with a rock and roll atmosphere. It is a small salon, not a factory — which is exactly the point.
Find the black door
3609 Edenhurst Ave, Atwater Village. Look for the winged heart above the door.
Hours & directions